Gentlemen By Choice Community Development Corporation’s (GBC) Youth Personal Development and Leadership program is a social-emotional intervention and prevention alternative designed to provide training to youth in the areas of Leadership, Image, Financial management and Etiquette (L.I.F.E.). The program promotes continous growth, supportive relationships, problem-solving and civil engagement in the service of the whole child. The program deliberately targets at-risk youth from underserved communities. A strategic blend of structure, discipline, and professionalism provide youth with the “how to” in L.I.F.E. skills training. Priority is placed on teaching youth soft skills (work ethic, effective communication, self-esteem, positive attitude, adaptability, critical problem solving and teamwork) associated with success.
Education is our passport to the future, for tomorrow belongs to the people who prepare for it today."
- El Hajj Malik El Shabazz
Gentlemen By Choice’s Youth Personal Development and Leadership program's primary mission is "developing tomorrow’s leaders today." The secondary mission is to revolutionize youth mentorship by intentionally raising organizational standards and delivering a high-quality program that provides youth substance, strategies, and practices that will prepare them for the 21 Century workforce and social engagement.
Gentlemen By Choice Community Development Corporation’s (GBC) vision is to educate, equip, and empower youth to exceed the complex demands of an ever-changing world.
Historically, GBC has targeted young males from underserved communities. GBC serves as both a prevention and intervention model, using evidence-based and nationally recognized best practices. Program implementation has started as early as third grade. In less than three (3) years, the program expanded from 12 mentees to 50 mentees in Clark County, Nevada. In December 2015, GBC was awarded 501(c) 3 non-profit status. The program expanded in 2016, establishing chapters (programs) in Hawaii and Washington, serving an additional 55 mentees and their families. A year later in 2017, GBC added another location and three (3) more chapters, to include expanding the program to include a young ladies chapter.
GBC was founded on three (3) basic principles: Commitment, Discipline and Consistency. GBC’s commitment to a professional approach in executing its mission, the discipline to follow up, and follow through and the consistency of high-level evidence-based services has been the catalyst to rapid growth and continued success.
Gentlemen by Choice Community Development Corporation (GBC) is a national nonprofit organization founded in 2014 in Las Vegas, Nevada by two educators, Richard Jack III and Antanus Pullum. These two gentlemen were brought together by a common belief that many young males from underserved communities were deficient in social and emotional skills. This lack of development was evident in student choices, behaviors, and attitudes that impeded academic achievement. Together, they believed that deliberately addressing the social and emotional needs of male youth would lead to academic achievement.
Determined to make a difference, the founders assumed the challenge of mentoring 12 middle school-aged males at a local community center. By providing a new style of mentoring in an open forum, they achieved success with the youth which provided the motivation needed to expand the program into a local at-risk elementary school in an underserved community where they worked. The program was designed to focus on four key areas; leadership, image (dress and appearance), financial management, and etiquette training (L.I.F.E.). Lessons include foundational information on leadership, effective communication practices, public speaking, the importance of politeness, eye contact, the impact of public image, and proper dinning idiosyncrasies. Local public servants, community leaders, and business professionals served as subject experts partner with GBC to deliver content; exposing youth to real-life experiences. The curriculum-based lessons and hands-on experiences encouraged retention. The curriculum aligns with social and emotional learning competencies.
The GBC Story
Richard Jack III
Chief Executive Officer
Public Relations Coordinator
Chief Financial Officer/
Special Project Coordinator
Interested in starting a chapter in your area? Contact us now!
"If you wake up deciding what you want to give versus what you're going to get, you become a more successful person.
- Russel Simmons